Everyone who is associated with Internet marketing probably is aware of the buzz created last year when Porn sites seemed to have lost it’s # 1 status to Social networking sites on the Internet. A while back, Bill Tancer, general manager of global research at Hitwise, announced in his book, “Click: What Millions of People are Doing Online and Why It Matters”, that porn was no longer the #1 activity on the Internet.  According to Bill, porn has been replaced by social networking, but a year later, could the data read a bit different, because i am getting the feeling (i have no data to back it) that Porn is actually making a comeback ironically via Social Networking. And now it’s back in an even more dangerous form where it can go undetected and barriers of entry for woman and men who are in economically desperate situations are even lower. If you spend a fair bit of time on the popular social networking sites you will see the mass proliferation of Porn profiles that probably never existed before. And what’s even more concerning is that many of the profiles are not large scale aggregaters but private individual profiles and sites which could be a one person operation. The last one year of economic meltdown has i think propelled many first timers to experiment with this form of income. For example Twitter, If anyone has an open networking policy on Twitter and use third party tools like auto follow will know that Porn profiles on Twitter seem to have benefited by this, where someone auto follows them without checking them out first. If an open networking strategy is right or wrong is a discussion for another post but it most definitely makes you aware that the Porn industry has learned to improvise their biz model and jump on the social media bandwagon. The Twitter example is just one of them and i am sure there are many more that needs further study and analysis. I believe with this new trend parents will have to be even more vigilant about their kids social networking profiles and check on the friends that their kids are following and interacting with. It would be interesting to see the statistics on how much of Porn related traffic is actually now coming from social media and what size of the social networking profiles are porn related. Any thoughts?
Tagged with →  
Share →

Leave a Reply

Your email address will not be published. Required fields are marked *